Terms of Service

These Terms are an agreement between the sole proprietor “Beksa”, Republic of Kazakhstan (“we”, “Beksa”), and the person using the service beksa.app (“you”). The service is intended for business use: companies and their employees use it to manage advertising.

By registering an account or using the service you accept these Terms and the Privacy Policy. If you act on behalf of a company, you confirm that you are authorized to accept the Terms for it; “you” then also means the company.

You must be at least 18 years old to use the service.

• Service — the website beksa.app, the application and related features.
• Account — a user's account. Organization — the customer company created at registration; users with roles belong to it. Workspace — a section of the organization for one product in one market.
• Platform — a third-party advertising system: Meta, Google Ads, TikTok for Business, Apple Search Ads, Yandex Direct and others. Ad account — an advertising account in a Platform connected to the service.
• Customer content — creatives, copy, names, dimensions and other data you upload or create in the service, and data received from your Ad accounts.

• You provide accurate information and keep it current. One person — one account; accounts are not transferable.
• You are responsible for keeping your password safe and for all activity under your account. Report any compromise immediately to support@beksa.app.
• The organization's owner and administrators manage members, roles, workspaces and ad account connections, and are responsible for the actions of users they invite.

By connecting an Ad account you confirm that you are entitled to manage it and to grant the service access within the requested permissions. The service acts on your instructions: it displays Ad account data, checks it against your rules and performs actions — publishing, status changes, renaming — only when a user of your organization commands it.

• Spending of advertising budgets, the content of ads, compliance with Platform rules and advertising law are your responsibility. The service is not an advertising agency and does not guarantee advertising results.
• Platforms belong to third parties. We do not control their operation — ad review and rejections, API changes, limits, account suspensions and outages — and are not responsible for their decisions or consequences.
• You may disconnect an Ad account at any time in the service or revoke access in the Platform's settings. We may suspend a connection on suspicion of abuse or at a Platform's request.
• Actions performed in Ad accounts through the service are legally your actions in the Platform and are subject to its terms.

You must not:

• violate laws, third-party rights or Platform rules, including publishing through the service advertising prohibited by a Platform or by law;
• access other organizations' data, or circumvent access controls, limits or security measures;
• upload malicious code, interfere with the service, create excessive load, or scrape the service without our permission;
• reverse-engineer the service except where expressly permitted by law;
• resell access to the service or offer it to third parties as your own without written consent;
• impersonate another person or organization.

Customer content remains yours. You grant us a non-exclusive right to process it to the extent needed to provide the service: to store, display, check, transmit to Platforms on your command, and back it up.

You warrant that you hold the rights to the creatives and copy you upload and that publishing them does not infringe third-party rights. We may remove content that violates the law or these Terms, with notice to you.

The service, its code, design, documentation and trademarks belong to Beksa. These Terms grant you no rights to them other than the right to use the service in accordance with the Terms. Feedback and suggestions may be used by us without restriction or compensation.

• Prices and plan contents are published on the website or agreed with you in an order. We may offer a free or trial period on the announced conditions.
• Subscriptions are paid in advance for the billing period and renew automatically unless cancelled before the period ends. Prices exclude taxes unless stated otherwise; taxes applicable to you are added.
• We give at least 30 days' notice of price changes; new prices apply from the next billing period.
• Refunds: if you cancel a paid plan within 14 days of the first payment, we refund the amount paid. Otherwise, payment for a started period is non-refundable except where the law provides otherwise.
• In case of non-payment we may restrict access to paid features, with notice to you.

The service is provided “as is” and “as available”. We aim for uninterrupted operation but do not guarantee the absence of errors or interruptions: planned maintenance (with prior notice where possible) and unplanned outages, including on the side of Platforms and infrastructure providers, may occur.

Support is available at support@beksa.app on business days. Extended support terms may be agreed separately.

• To the extent permitted by law, our aggregate liability for any claims related to the service is limited to the amount you paid for the service in the 12 months preceding the event.
• We are not liable for indirect damages, lost profits, loss of data or goodwill, nor for advertising budget spend, Platform decisions (rejections, suspensions, rule changes), or the actions of your employees and third parties.
• These limitations do not apply to liability that cannot be limited by law, or to wilful misconduct.

• You may stop using the service at any time: disconnect ad accounts, delete workspaces, request deletion of your account and organization (see Data deletion).
• We may suspend or terminate access for breach of these Terms, non-payment, a Platform or legal requirement, or a threat to the security of the service or other customers — with prior notice where possible.
• After termination, data is deleted within the periods stated in the Privacy Policy. Provisions on rights, liability and governing law survive.

Processing of personal data is described in the Privacy Policy, which forms part of these Terms. Customers subject to the GDPR or UK GDPR can request a data processing agreement (DPA).

We may change these Terms. We will notify you of material changes by email or in the application at least 14 days in advance. Continued use after the changes take effect means acceptance; if you disagree, stop using the service before that date.

These Terms are governed by the law of the Republic of Kazakhstan. The parties will try to resolve disagreements by negotiation: send a claim to support@beksa.app; we respond within 30 days. Unresolved disputes are heard by the court at Beksa's place of registration, unless mandatory rules of your country provide otherwise.

The Terms are made in Russian and English; in case of discrepancy the Russian version prevails.

• If any provision of these Terms is held invalid, the remaining provisions stay in force.
• You may not assign your rights under these Terms without our consent; we may assign them to a successor in a reorganization, with notice to you.
• These Terms, the Privacy Policy and any order form constitute the entire agreement between the parties regarding the service.

Questions about the Terms: support@beksa.app. Legal details are below.